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9780273654797
Based upon the findings of a major research project, this report details a process that companies can use to develop an effective e-commerce strategy. The process is divided into six stages, from the identification of options, to review.John Ward is the author of 'Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)' with ISBN 9780273654797 and ISBN 0273654799.
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