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9780816118632

Marketing Strategies for the Online Industry

Marketing Strategies for the Online Industry

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Product details

  • ISBN-13: 9780816118632
  • ISBN: 0816118639
  • Publication Date: 1988
  • Publisher: Macmillan Publishing Company, Incorporated

AUTHOR

Saunier, Frederic

SUMMARY

This cutting-edge study looks closely at how the American and British electronic publishing industry has marketed online services and databases in the 1980s, targets past errors, and advocates specific remedial actions.Saunier, Frederic is the author of 'Marketing Strategies for the Online Industry', published 1988 under ISBN 9780816118632 and ISBN 0816118639.

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