Marketing (SPANISH TRANSLATION OF MARKETING, 4E/0-538-87011-7)

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of learners. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.Carl McDaniel is the author of 'Marketing (SPANISH TRANSLATION OF MARKETING, 4E/0-538-87011-7)', published 1999 under ISBN 9789687529448 and ISBN 968752944X.