5248474
9780324312362
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This updated version provides all new uses of previously developed scales in consumer behavior that appeared between 1998 and 2001. The authors presents scales along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher.James, Karen E. is the author of 'Marketing Scales IV Organizational Behavior', published 2007 under ISBN 9780324312362 and ISBN 0324312369.
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