by Burns, Alvin C., Bush, Ronald F.

Marketplace Prices
New from $43.36

New
$43.36

List Price

~~$105.33~~

Discount

58% Off

You Save

$61.97

Item Details
Condition: New
Provider: Bookjunction Contact
Provider Rating:

74%
Ships From: STERLING HEIGHTS, MI
Shipping: Standard
Comments: New, US edition. Satisfaction guaranteed!!

ISBN-13: 9780130144119
ISBN: 0130144118
Publisher: Prentice Hall

AUTHOR

Burns, Alvin C., Bush, Ronald F.

SUMMARY

Appropriate for introductory undergraduate business and marketing courses in Marketing Research. Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughoutincludes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.Burns, Alvin C. is the author of 'Marketing Research' with ISBN 9780130144119 and ISBN 0130144118.

[read more]