3608515
9780026356015
Marketing Practices And Principles
by Mason, Ralph E., Rath, Patricia Mink, Husted, Stewart W.
512607
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- Condition: Good
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- Ships From: Little Rock, AR
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About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books cannot guarantee unused access codes or working CD's! Ships fast!
Product details
- ISBN-13: 9780026356015
- ISBN: 0026356015
- Publication Date: 1995
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.Mason, Ralph E. is the author of 'Marketing Practices And Principles', published 1995 under ISBN 9780026356015 and ISBN 0026356015.
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