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9780814456699

Marketing Plan: How to Prepare and Implement It - William M. Luther - Hardcover

Marketing Plan: How to Prepare and Implement It - William M. Luther - Hardcover

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Product details

  • ISBN-13: 9780814456699
  • ISBN: 0814456693
  • Publisher: Amacom

AUTHOR

Luther, William M.

SUMMARY

Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.Luther, William M. is the author of 'Marketing Plan: How to Prepare and Implement It - William M. Luther - Hardcover' with ISBN 9780814456699 and ISBN 0814456693.

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