2138541

9780736059305

Marketing of Olympic Sport Organisations

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  • ISBN-13: 9780736059305
  • ISBN: 073605930X
  • Publication Date: 2005
  • Publisher: Human Kinetics Publishers

AUTHOR

Ferrand, Alain, Torrigiani, Luiggino

SUMMARY

The authors detail the unique strategic & operational marketing issues faced by Olympic sport organisations & their stakeholders, including case studies taken from different European countries.Ferrand, Alain is the author of 'Marketing of Olympic Sport Organisations', published 2005 under ISBN 9780736059305 and ISBN 073605930X.

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