Marketing Of High-technology Products And Innovations

Marketing Of High-technology Products And Innovations
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780131411685
  • ISBN: 0131411683
  • Edition: 2
  • Publication Date: 2004
  • Publisher: Prentice Hall


Mohr, Jakki, Sengupta, Sanjit, Slater, Stanley


Cutting-edge treatment of the marketing of high-technology products and innovationsHigh-tech products and services are introduced in turbulent, chaotic environments, where the odds of success are often difficult to ascertain at best, and stacked against success at worst. In this complicated environment, thriving in the high-tech marketplace requires a mastery of a diverse set of skills and capabilities. This book is designed to provide frameworks for systematic decision making about marketing in high-tech environments. In doing so, it offers insights about how marketing tools and techniques must be adapted and modified for high-technology products and services. It highlights possible pitfalls, mitigating factors, and the "how-to's" of successful high-tech marketing. More information about this text and its supporting resources is available at: www.prenhall.com/mohrMohr, Jakki is the author of 'Marketing Of High-technology Products And Innovations', published 2004 under ISBN 9780131411685 and ISBN 0131411683.

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