5864889
9780415439619
Marketing, Morality and the Natural Environment
by Crane
by Crane
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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325
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Buy with confidence. Excellent Customer Service & Return policy.
Product details
- ISBN-13: 9780415439619
- ISBN: 0415439612
- Publication Date: 2007
- Publisher: Routledge
AUTHOR
SUMMARY
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.Crane is the author of 'Marketing, Morality and the Natural Environment', published 2007 under ISBN 9780415439619 and ISBN 0415439612.
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