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9780965711470

Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)

Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Product details

  • ISBN-13: 9780965711470
  • ISBN: 0965711471
  • Publication Date: 2006
  • Publisher: Marketing Science Institute

AUTHOR

Lehmann, Donald R., Reibstein, David J.

SUMMARY

Lehmann, Donald R. is the author of 'Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)', published 2006 under ISBN 9780965711470 and ISBN 0965711471.

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