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1172027

9780333750070

Marketing Management An International Perspective ; Case Studies

Marketing Management An International Perspective ; Case Studies

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Product details

  • ISBN-13: 9780333750070
  • ISBN: 0333750071
  • Publisher: Pan Macmillan

AUTHOR

Kashani, Kamran, Turpin, Dominique

SUMMARY

Written by professors at IMD, one of the leading international business schools with a reputation for writing top quality cases, this new text is an invaluable resource for students of business and marketing.Kashani, Kamran is the author of 'Marketing Management An International Perspective ; Case Studies' with ISBN 9780333750070 and ISBN 0333750071.

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