Name: Marketing Management A Strategic Decision-Making Approach
ISBN: 9780072472950

by Boyd, J. R., Walker, Orville C., Mullins, John

Marketing Management A Strategic Decision-Making Approach

by Boyd, J. R., Walker, Orville C., Mullins, John

Marketplace Prices
New from $92.60

New
$92.60

List Price

~~$115.05~~

Discount

19% Off

You Save

$22.45

Item Details
Condition: New
Provider: Bookjunction Contact
Provider Rating:

74%
Ships From: STERLING HEIGHTS, MI
Shipping: Standard
Comments: New, US edition. Satisfaction guaranteed!!

ISBN-13: 9780072472950
ISBN: 0072472952
Publisher: McGraw-Hill Higher Education

AUTHOR

Boyd, J. R., Walker, Orville C., Mullins, John

SUMMARY

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.Boyd, J. R. is the author of 'Marketing Management A Strategic Decision-Making Approach' with ISBN 9780072472950 and ISBN 0072472952.

[read more]