4675428
9781592601363
Marketing Management
by Czinkota, Michael R., Kotabe, Masaaki
About this item
- Condition: Good
- Provider: idahoyrb Contact
- Provider Rating: 89%
- Ships From: Boise, ID
- Shipping: Standard, Expedited
- Comments: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter.
Product details
- ISBN-13: 9781592601363
- ISBN: 1592601367
- Edition: 3
- Publisher: Atomic Dog Publishing, Incorporated
AUTHOR
SUMMARY
A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota & Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations & unnecessary "extra" information. Theoretical & practical considerations are balanced throughout. Coverage of critical & contemporary marketing topics includes integration of e-commerce & a unique chapter on estimating marketing demand.Czinkota, Michael R. is the author of 'Marketing Management' with ISBN 9781592601363 and ISBN 1592601367.
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