Marketing Made Easy

Straightforward guide to building marketing programsThis no-nonsense, hands-on guide is the entrepreneurial marketers' battle plan for a successful marketing program. "Marketing for Small Business Made Easy" contains specific action steps and to-do lists for every step of the marketing process. Real-world anecdotes and specific examples from well-known start-ups demonstrate the book's practical skills. Author Kevin Epstein cuts through the buzzwords and marketing jargon to offer you cutting-edge advice on a variety of traditional and high-tech tools, from billboards to blogs.Epstein, Kevin A. is the author of 'Marketing Made Easy ', published 2006 under ISBN 9781599180175 and ISBN 1599180170.