6114673

9780132447430

Marketing Leadership in Hospitality and to

Marketing Leadership in Hospitality and to
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  • Comments: MAY NOT CONTAIN cd's, access codes, or supplements even if stated in the title. Shows normal wear for a used book. May contain highlightings and markings.

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  • ISBN-13: 9780132447430
  • ISBN: 0132447436
  • Edition: 4
  • Publication Date: 2006
  • Publisher: Not Avail

AUTHOR

Shoemaker, Stowe

SUMMARY

Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.Shoemaker, Stowe is the author of 'Marketing Leadership in Hospitality and to', published 2006 under ISBN 9780132447430 and ISBN 0132447436.

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