172988

9780471268673

Marketing Insights from A to Z 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z 80 Concepts Every Manager Needs to Know
$26.21
$3.95 Shipping
List Price
$29.95
Discount
12% Off
You Save
$3.74

  • Condition: New
  • Provider: Ergodebooks Contact
  • Provider Rating:
    82%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee
$0.51
$3.95 Shipping
List Price
$29.95
Discount
98% Off
You Save
$29.44

  • Condition: Very Good
  • Provider: HippoBooks Contact
  • Provider Rating:
    85%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780471268673
  • ISBN: 0471268674
  • Publication Date: 2003
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Kotler, Philip

SUMMARY

Praise for Philip Kotler's MARKETING INSIGHTS FROM A to Z "There's only one name in marketing: Phil Kotler. His latest may be his best-a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago." -Tom Peters, author of In Search of Excellence and The Circle of Innovation "If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about." -Sergio Zyman, author of The End of Advertising as We Know It "This classic and highly respected thinker has brought together the most important ideas from old and new marketing under one cover-the Alpha and Omega of marketing books. Should be on the bookshelf of everybody practicing business today." -Don Peppers and Martha Rogers, PhD, Peppers and Rogers Group, coauthors of the bestselling The One to One Future: Building Relationships One Customer at a Time "What Peter Drucker is to management, Philip Kotler is to marketing. Kotler's ideas are endlessly interesting, relevant, and ahead of the times." -Al Ries, Ries & Ries, author of The Fall of Advertising and the Rise of PR "This book could also be called Marketing Insight: From Genesis to Revelations because it is a bible of marketing truths-and it's in plain English. The most important and enduring principles of marketing are presented with parables and such vivid examples that there are no excuses for anyone not to understand marketing." -Roger Blackwell, Professor of Marketing, Fisher College of Business, The Ohio State University, author of Customers Rule!Kotler, Philip is the author of 'Marketing Insights from A to Z 80 Concepts Every Manager Needs to Know', published 2003 under ISBN 9780471268673 and ISBN 0471268674.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.