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9780750644716

Marketing in Travel and Tourism

Marketing in Travel and Tourism
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Product details

  • ISBN-13: 9780750644716
  • ISBN: 0750644710
  • Edition: 3
  • Publication Date: 2001
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Middleton, Victor T. C., Clarke, Jackie R.

SUMMARY

Marketing in Travel and Tourism explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. It includes numerous examples drawn from recent practice in several countries.Middleton, Victor T. C. is the author of 'Marketing in Travel and Tourism', published 2001 under ISBN 9780750644716 and ISBN 0750644710.

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