Marketing Human Service Innovations

Rothman and his associates evaluate the efforts to get community mental health professionals to use a new handbook. They compare the campaign's direct mail advertising with workshops that introduced the handbook to key people. Which worked best, mass or personal communication? The authors provide a range of findings with practical implications for human service agencies, researchers and marketing professionals. They also integrate the Diffusion School of information dissemination with the more business-based social marketing approach. 'In addition to excellent reference sections, Marketing Human Service Innovations is well organized, including a succinct guide or 'academic executive summary' in the first chapter. ConsiderinRothman, Jack is the author of 'Marketing Human Service Innovations' with ISBN 9780803919655 and ISBN 0803919654.