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9780471638469

Marketing Hospitality

Marketing Hospitality
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  • ISBN-13: 9780471638469
  • ISBN: 0471638463
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Powers, Tom

SUMMARY

Hospitality Marketing: An Introduction. The Environments of Hospitality. Market Segmentation and Target Marketing. The Hospitality Product Offering. Marketing and Operations. The Place of Hospitality. The Price of Hospitality. Promotion: Mass Selling. Personal Selling. The Strategic Perspective. Marketing Planning. Managing the Marketing Function. Marketing Information and Marketing Research.Powers, Tom is the author of 'Marketing Hospitality' with ISBN 9780471638469 and ISBN 0471638463.

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