6933778

9780335220335

Marketing Higher Education

Marketing Higher Education
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  • ISBN-13: 9780335220335
  • ISBN: 0335220339
  • Publication Date: 2008
  • Publisher: McGraw-Hill Education

AUTHOR

Gibbs, Paul, Maringe, Felix

SUMMARY

Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE, marketing, management and leadership courses. He is also Chair of the Academy of Marketing Special Interest Group in Marketing of Higher Education. Paul Gibbs is Reader in Education at the University of Middlesex. He is widely published in educational, management and marketing literature in the UK, USA and Australia.Gibbs, Paul is the author of 'Marketing Higher Education', published 2008 under ISBN 9780335220335 and ISBN 0335220339.

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