4443669
9780077079642
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This book guides you through every aspect of marketing, with excellent exercises at the end of each chapter. Based on international observations, it will maximize company marketing potential with the minimum training and expense.Sowter, Colin V. is the author of 'Marketing for the Non-Marketing Manager: Marketing Is Too Important to Be Left to the Marketing Department - Colin V. Sowter - Paperback' with ISBN 9780077079642 and ISBN 0077079647.
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