Marketing for Bankers - Mary Ann Pezzullo - Hardcover - 3rd ed.]

This third edition offers you an opportunity to master the details of the marketing process. MARKETING FOR BANKERS defines what marketing is & why your understanding of this concept is essential in today's competitive economic environment. Chapters are devoted to "The Development of a Situation Analysis," "Objective Setting & Strategy Formulation," "Consumer & Organizational Buying Behavior," "Target Market Selection & Position Strategies," & "Promotion Strategy: Advertising & Sales Promotion," among many other topics.Pezzullo, Mary A. is the author of 'Marketing for Bankers - Mary Ann Pezzullo - Hardcover - 3rd ed.]' with ISBN 9780899823546 and ISBN 0899823548.