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9780750657709

Marketing Finance Turning Marketing Strategies into Shareholder Value

Marketing Finance Turning Marketing Strategies into Shareholder Value
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Product details

  • ISBN-13: 9780750657709
  • ISBN: 0750657707
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Ward, Keith

SUMMARY

Designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function within the marketing process.Ward, Keith is the author of 'Marketing Finance Turning Marketing Strategies into Shareholder Value' with ISBN 9780750657709 and ISBN 0750657707.

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