4659233
9780078612572
Marketing Essentials
by Farese, Lois Schneider, Kimbrell, Grady, Woloszyk, Carl A.
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About this item
- Condition: Good
- Provider: JensonBooks Contact
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- Comments: This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Product details
- ISBN-13: 9780078612572
- ISBN: 0078612578
- Publication Date: 2005
- Publisher: Glencoe/McGraw-Hill
AUTHOR
SUMMARY
"Marketing Essentials" is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.Farese, Lois Schneider is the author of 'Marketing Essentials ', published 2005 under ISBN 9780078612572 and ISBN 0078612578.
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