1171817
9781860761416
Marketing Cultural Organisations New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera
by Kolb, Bonita M.
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- Condition: Good
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Product details
- ISBN-13: 9781860761416
- ISBN: 1860761410
- Publisher: Oak Tree Press
AUTHOR
SUMMARY
This book focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and positioning their product in the marketplace.Kolb, Bonita M. is the author of 'Marketing Cultural Organisations New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera' with ISBN 9781860761416 and ISBN 1860761410.
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