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9780324316988
Marketing Channels
by Bert Rosenbloom
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- Condition: New
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- Ships From: Little Rock, AR
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- Comments: Stand alone, unused and clean copy! Ships fast!
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- Comments: ALTERNATE EDITION: FAST SHIPPING! Contents same as STUDENT EDITION WITH PUBLISHER MARKINGS ON THE OUTSIDE COVER. Order shipped same day if recv'd by 1PM CST. GREAT SERVICE!
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Product details
- ISBN-13: 9780324316988
- ISBN: 0324316984
- Edition: 8
- Publication Date: 2011
- Publisher: Cengage Learning
AUTHOR
SUMMARY
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.Bert Rosenbloom is the author of 'Marketing Channels', published 2011 under ISBN 9780324316988 and ISBN 0324316984.
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