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9780761995500

Marketing Channel Management A Customer-Centric Approach

Marketing Channel Management A Customer-Centric Approach

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Product details

  • ISBN-13: 9780761995500
  • ISBN: 0761995501
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Venugopal, Pingali

SUMMARY

This work provides a balanced presentation of the conceptual and implementation aspects of marketing channel management to aid strategic decision making for the Indian Market.Venugopal, Pingali is the author of 'Marketing Channel Management A Customer-Centric Approach' with ISBN 9780761995500 and ISBN 0761995501.

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