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9780750632997

Marketing and Selling

Marketing and Selling

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Product details

  • ISBN-13: 9780750632997
  • ISBN: 0750632992
  • Edition: 3
  • Publication Date: 2000
  • Publisher: Elsevier Science & Technology Books

AUTHOR

NEBS Management Staff

SUMMARY

This workbook will enable managers to: · understand the meaning and importance of the market and the marketing approach; · understand the marketing mix, and how an organization's resources are used to satisfy customers' needs; · adopt the marketing approach and apply it to their everyday activities.NEBS Management Staff is the author of 'Marketing and Selling', published 2000 under ISBN 9780750632997 and ISBN 0750632992.

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