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9780750682046

Marketing and Football An International Perspective

Marketing and Football An International Perspective
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  • ISBN-13: 9780750682046
  • ISBN: 0750682043
  • Publication Date: 2007
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Desbordes, Michel, Chadwick, Simon

SUMMARY

'Marketing and Football' provides a comprehensive and entirely global approach to this subject. It examines the subject in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide.Desbordes, Michel is the author of 'Marketing and Football An International Perspective', published 2007 under ISBN 9780750682046 and ISBN 0750682043.

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