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9780761911036

Marketing and Consumer Identity in Multicultural America

Marketing and Consumer Identity in Multicultural America

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Product details

  • ISBN-13: 9780761911036
  • ISBN: 0761911030
  • Publication Date: 2001
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Tharp, Marye C.

SUMMARY

This text presents strategies and tools for marketers seeking to reach consumers in the emerging subcultures in America. It shows that marketers must diversify their marketing campaigns in order to reach a broad spectrum of consumers.Tharp, Marye C. is the author of 'Marketing and Consumer Identity in Multicultural America', published 2001 under ISBN 9780761911036 and ISBN 0761911030.

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