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9780761911029

Marketing and Consumer Identity in Multicultural America

Marketing and Consumer Identity in Multicultural America
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  • Condition: Good
  • Provider: Used Book Stack Contact
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  • Ships From: Indialantic, FL
  • Shipping: Standard
  • Comments: Borderline of good to very good. Text clean and unmarked, binding tight. Moderate to medium shelf wear; has 2 bumped corners and light creases across those corners. Light edge wear.
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Product details

  • ISBN-13: 9780761911029
  • ISBN: 0761911022
  • Edition: 1
  • Publication Date: 2001
  • Publisher: SAGE Publications, Inc

AUTHOR

Marye C. Tharp

SUMMARY

This text presents strategies and tools for marketers seeking to reach consumers in the emerging subcultures in America. It shows that marketers must diversify their marketing campaigns in order to reach a broad spectrum of consumers.Marye C. Tharp is the author of 'Marketing and Consumer Identity in Multicultural America', published 2001 under ISBN 9780761911029 and ISBN 0761911022.

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