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9780073252896

Marketing

Marketing
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  • ISBN-13: 9780073252896
  • ISBN: 0073252891
  • Edition: 14
  • Publication Date: 2005
  • Publisher: McGraw-Hill College

AUTHOR

Etzel, Michael J., Walker, Bruce J., Stanton, William J.

SUMMARY

Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.Etzel, Michael J. is the author of 'Marketing ', published 2005 under ISBN 9780073252896 and ISBN 0073252891.

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