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144536

9780072507027

Marketing 02/03

Marketing 02/03

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Product details

  • ISBN-13: 9780072507027
  • ISBN: 0072507020
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Richardson, John E.

SUMMARY

The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.Richardson, John E. is the author of 'Marketing 02/03' with ISBN 9780072507027 and ISBN 0072507020.

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