2012797

9780749441807

Market Research in Practice A Guide to the Basics

Market Research in Practice A Guide to the Basics
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  • ISBN-13: 9780749441807
  • ISBN: 0749441801
  • Publication Date: 2004
  • Publisher: Kogan Page Ltd

AUTHOR

Hague, Paul N., Hague, Paul N., Hague, Nick

SUMMARY

This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.Hague, Paul N. is the author of 'Market Research in Practice A Guide to the Basics', published 2004 under ISBN 9780749441807 and ISBN 0749441801.

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