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Publication Date: 2006
Stevens, Robert E., Sherwood, Philip K., Dunn, J. Paul
This guide provides a step-by-step tool through the complicated process of determining the feasibility of marketing a new product or service. Combining market research, strategic management, consumer behaviour, and new venture creation, the text will help develop practical analytical skills.Stevens, Robert E. is the author of 'Market Opportunity Analysis Text And Cases', published 2006 under ISBN 9780789024190 and ISBN 0789024195.
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