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9780750652254

Market-Led Strategic Change A Guide to Transforming the Process of Going to Market

Market-Led Strategic Change A Guide to Transforming the Process of Going to Market

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Product details

  • ISBN-13: 9780750652254
  • ISBN: 075065225X
  • Edition: 3
  • Publication Date: 2002
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Piercy, Nigel F.

SUMMARY

Nigel F. Piercy is the Sir Julian Hodge Professor of Marketing and Strategy, Cardiff Business School, Cardiff UniversityPiercy, Nigel F. is the author of 'Market-Led Strategic Change A Guide to Transforming the Process of Going to Market', published 2002 under ISBN 9780750652254 and ISBN 075065225X.

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