1171527
9780786305407
Market-Driven Management: Creating Profitable Top-Line Growth
by B. Charles Ames, James D. Hlavacck
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About this item
- Condition: Good
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Product details
- ISBN-13: 9780786305407
- ISBN: 0786305401
- Edition: Revised
- Publication Date: 1997
- Publisher: McGraw-Hill
AUTHOR
SUMMARY
Over 25,000 copies sold in the previous edition! Updated and revised, Market Driven Management tackles the strategic issues that will determine the difference between success and failure for business in the 1990's. The authors share their experience and provide the tools needed to transform an organization into a responsive, customer-oriented, and profitable enterprise. Topics include: matching technology to market opportunity; thinking small to win big; facing the realities of a more turbulent environment.B. Charles Ames is the author of 'Market-Driven Management: Creating Profitable Top-Line Growth', published 1997 under ISBN 9780786305407 and ISBN 0786305401.
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