Mandeville : A Guide for the Marketing of Professional Services

An essential reference providing a step-by-step process by which "professionals" (attorneys, architects, accountants, physicians, engineers) can secure the clientele they need for a successful practice. MANDEVILLE addresses the most crucial aspect of professional practice: how to comfortably market professional services. MANDEVILLE teaches: how to identify the strongest market opportunities; how to comfortably meet new clientele; how to use promotional media to create name recognition: how to quickly cultivate a professional trust relationship; & how to cement their commitment with letters, proposals, & presentations. The author, Dr. Stuart W. Rose, earned his doctorate in management & applied behavioral science. He has provided marketing training to thousands of professionals & consulting services for over four hundred firms. MANDEVILLE replaces the mystery & the "sales" stigma of winning new clientele with a concrete set of proven procedures tailored specifically to the marketing of professional services. To order, contact: Professional Development Resources, 1242 Potomac St. NW, Washington D.C. 20007, 202/362-0800 or FAX 202/625-7471.Rose, Stuart W. is the author of 'Mandeville : A Guide for the Marketing of Professional Services', published 1995 under ISBN 9781887133005 and ISBN 1887133003.