Managing Services Using Technology to Create Value

Managing Services views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.Davis, Mark is the author of 'Managing Services Using Technology to Create Value' with ISBN 9780072858198 and ISBN 0072858192.