3557432
9780789028655
This second edition is full of creative tips, instructions, philosophies, theories and guidance . It demonstrates how to market a PR firm to attract and hold the right clientele and how to manage a PR firm in a productive and profitable manner.Croft, A. C. is the author of 'Managing a Public Relations Firm for Growth And Profit ', published 2006 under ISBN 9780789028655 and ISBN 0789028654.
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