Managerial Economics : Economic Tools for Today's Decision Makers

This books presents readers with a unique and distinctive case study running throughout each chapter, focusing on the decision-making processes of a hypothetical company. The dynamic business setting that is the hypothetical "Global Foods" provides an interesting backdrop for the discussion of microeconomic theory and the tools of quantitative analysis used in management decision-making . Also covered by the authors are topics such as supply and demand, forecasting, cost, special pricing practices, and the role of the government in the market economy. For small business owners or large company management players who want to relate economic concepts, principles, and theories to their everyday business activity.Keat, Paul G. is the author of 'Managerial Economics : Economic Tools for Today's Decision Makers', published 1995 under ISBN 9780614078053 and ISBN 0614078059.