It's not business as usual anymore . . . Why? Because digital firms are emerging. Businesses can no longer survive today without becoming digital. That's why you need the Laudons' Management Information Systems: Managing the Digital Firm, seventh edition, an indispensable text for anyone who wants to succeed in the e-business world. What is the Digital Firm? It's a firm where any piece of information required for business decisions is available at any time and anywhere in the organization. It's a firm where all the significant business relationships are digitally enabled. The Laudons will show you how to organize, manage, communicate, and lead as more firms go digital in the coming years. THE LAUDON ADVANTAGE The Laudons' Management Information Systems is the world's top-selling MIS text. Here you'll find opportunities to build the skills and acquire the knowledge you'll need to use information systems successfully in your business career. Leading-Edge If you want to know how to take maximum advantage of the latest technology and business trends, the Laudons are the place to start. Along with MIS foundation concepts, you'll find the most up-to-the-minute coverage of leading-edge topics, such as: digital firms, e-commerce, e-business, the wireless Web, enterprise systems, customer relationship management, supply chain management, application service providers, on-line storage services, optical networks, broadband access, peer-to-peer computing, business-to-business exchanges, scalability, and high-availability computing. The Laudon Management-Organisation-Technology Framework You'll need a framework to help you understand and analyze business problems and information systems as you move into the business world. The Laudons' Management-Organization-Technology framework is a well respected methodology in the field of Management Information Systems. You'll see it emphasized in cases, in-text explanations, and projects throughout the text. The Laudons' Management Information Systems, seventh edition, is a text that not only offers you the most current and well-respected insights into the MIS field but a companion you'll want to use over and over again in your current courses and future career.Laudon, Kenneth C. is the author of 'Management Information Systems: Managing the Digital Firm' with ISBN 9780130330666 and ISBN 0130330663.