Making Business Decisions : Real Cases from Real Companies

Working with rear case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today's global business world.Making Business Decisions has ten chapters that feature: -- Authentic business materials, including photos, charts, and press articles-- Interviews with executives (cassette and tapescript included)-- Contextualized vocabulary exercises with idioms and business concepts-- Negotiation strategies and practice with appropriate language-- Business letters, interoffice memos, and proposals-- Issues such as international marketing, the environment, and business ethicsBoyd, Frances is the author of 'Making Business Decisions : Real Cases from Real Companies', published 2002 under ISBN 9780201592825 and ISBN 0201592827.