Mainstreaming Corporate Responsibility

Corporate Responsibility has never been more prominent on the corporate agenda. As managers find that they must grapple with increasingly complex social and environmental problems as an integral part of business strategy and operations, they require different knowledge, skills and competencies than in the past. Mainstreaming Corporate Responsibility pioneers a way for business schools to equip future business leaders and managers with the knowledge, skills and competencies to meet the current challenges. Based upon a major curriculum development project run by the INSEAD Social Innovation Centre, London Business School and EABIS, this book is a collection of texts and cases for use in both core and specialized courses across the business disciplines, including strategy, accounting, entrepreneurship, marketing, operations, and finance. This book will also be an ideal choice for the main text on Corporate Social Responsibility courses. Many of the cases included in this book have never previously been published. A companion website with additional resources for students and instructors can be found at www.wileyeurope.com/college/smithSmith, Craig is the author of 'Mainstreaming Corporate Responsibility', published 2009 under ISBN 9780470753941 and ISBN 0470753943.