2008536
9781576872048
Lovemarks The Future Beyond Brands
by Roberts, Kevin, Lafley, A. G.
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Product details
- ISBN-13: 9781576872048
- ISBN: 1576872041
- Edition: 1
- Publication Date: 2004
- Publisher: powerHouse Cultural Entertainment, Incorporated
AUTHOR
SUMMARY
Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.Roberts, Kevin is the author of 'Lovemarks The Future Beyond Brands', published 2004 under ISBN 9781576872048 and ISBN 1576872041.
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