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9781576872673

Lovemarks Effect Winning in the Consumer Revolution

Lovemarks Effect Winning in the Consumer Revolution
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Product details

  • ISBN-13: 9781576872673
  • ISBN: 157687267X
  • Publisher: powerHouse Cultural Entertainment, Incorporated

AUTHOR

Roberts, Kevin

SUMMARY

Kevin Roberts is the CEO of Saatchi and Saatchi and the originator of 'Lovemarks', a means of initiating an emotional response to a brand from a consumer. This book offers ideas and stories about lovemarks in action, as they make their way into the hearts of consumers and shoppers.Roberts, Kevin is the author of 'Lovemarks Effect Winning in the Consumer Revolution' with ISBN 9781576872673 and ISBN 157687267X.

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