3562537
9780889082922
Look Before You Leap
by Doman, Don, Dennison, Dell, Doman, Margaret
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Product details
- ISBN-13: 9780889082922
- ISBN: 0889082928
- Publisher: Self-Counsel Press, Incorporated
AUTHOR
SUMMARY
This hands-on book will help any company get the maximum mileage out of every marketing dollar. It shows, step by step, how to conduct a simple yet effective market study that will tell a company exactly who its customers are (or will be), and help it make wise decisions about pricing, store location, product packaging, advertising, and the best ways to win customers and combat the competition.Doman, Don is the author of 'Look Before You Leap' with ISBN 9780889082922 and ISBN 0889082928.
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