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1113829

9781567206401

Lifestyle Marketing: Reaching the New American Consumer

Lifestyle Marketing: Reaching the New American Consumer
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Product details

  • ISBN-13: 9781567206401
  • ISBN: 1567206409
  • Publication Date: 2003
  • Publisher: Praeger

AUTHOR

Ronald D. Michman, Alan J. Greco, Edward M. Mazze

SUMMARY

Alan J. Greco was formerly Associate Professor of Marketing at the School of Business and Economics at North Carolina A&T State University in Greensboro.Ronald D. Michman is the author of 'Lifestyle Marketing: Reaching the New American Consumer', published 2003 under ISBN 9781567206401 and ISBN 1567206409.

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