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6663814

9780313361562

Lifestyle Marketing: Reaching the New American Consumer

Lifestyle Marketing: Reaching the New American Consumer
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Product details

  • ISBN-13: 9780313361562
  • ISBN: 0313361568
  • Publication Date: 2003
  • Publisher: Praeger

AUTHOR

Ronald D. Michman, Alan J. Greco, Edward M. Mazze

SUMMARY

Ronald D. Michman is the author of 'Lifestyle Marketing: Reaching the New American Consumer', published 2003 under ISBN 9780313361562 and ISBN 0313361568.

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